Tropitone required a site that allowed customers to quickly and easily browse thousands of products while shopping for outdoor furniture to meet their specific needs. At the same time, the site needed to allow them to manage and control thousands of products without the need for time-consuming web developer coordination and costs. Tropitone also needed to get their site visible to search engines. 949 designed a search engine compliant, database-driven website with a robust tool-set that set the standard in the industry.