As a leader in supply chain integration that markets to early adaptor purchasers that want to rebuild their web presence from the ground up, Viacore turned to 949. The focus - model Viacore's sales process and develop a messaging strategy that reflects proven sales methodologies and decision points. The result - a website the walks potential customers through Viacore's complex offering delivering answers to their concerns, questions and objections while seemingly reading their mind by anticipating their next big question. 949 designed a search-engine-compliant, database-driven website with a robust toolset that Viacore manages from day to day.

Of course, a site sitting out on the Web alone is a small part of the battle. 949, armed with Viacore's highly defined target profile then made media and list buys to draw highly qualified customers to the Viacore site to learn how Viacore's unique approach could change their business ecosystem.