When you run one of the largest media representation firms on the West Coast, you need a single landing page that you can drive all of your customers to find out more about your offerings. There is no better way to building traffic than to offer rich, relevant content that serves your total market segment. The Willing to Work Harder site offers the management team a robust tool set to manage inventory - magazines - and track user visits. On the fly. Giving the Willing to Work Harder staff a clear, and immediate, understanding of who is researching publications. And ready to buy!
949. Where Technology and Marketing Merge When 949 added its Orange County Web development staff in 1996 and began fulfilling clients requests for website technology, search engine optimization and content development, we immediately realized that the "Holy Grail" for marketers - closed-loop, real-time marketing information was at our fingertips.